Maaterra's Brand Philosophy

Our Mission

Create smart products and innovative knowledge that will enable all people to live a better, future-friendly life with a high level of hygiene.

Our Vision

Become a global leader in lifestyle innovations.

Our Core Values

Develop products that we can be proud of & our consumers are eager to buy. A commitment to excellence. Care for the world we live in.

Maaterra's Dedicated People

Board of directors & senior management team with breadth of experience

GILAD GOZLAN

Founder & CEO

DORIT GOFFRI

Head of Business Development

AVISHAI MASSIL ASAEL

Head of Global Marketing

LILACH BRIT HALLAWI

Head of Branding

OHAD NAFTALI

Head of Supply Chain Management

ANTHONY HAYT, PhD

Head of Global Sales Operations

The longing to find smart solutions is a source of inspiration for us as individuals, families, and communities. We call our technological approach to one of life’s most mundane tasks Smart-Laundry^TM.

Gilad Gozlan, President & CEO

As a startup, not only are we interested in sustainability, but also we are committed to its development. And no matter how far we go, we honor Mother Earth and our place within.

Dorit Goffri, Head of Business Development

Through our brand, we wish to guide people with a new way of doing laundry, of thinking about hygiene and of experiencing freshness. As if to the manner born, their life will become easier, greener & smarter.

Avishai Massil, Head of Global Marketing

Maaterra's aim is to expand into the global market by partnering with additional distributors and getting the word out about our remarkable products. With joint efforts we can make sure Maaterra^TM and its brands will become a phenomenal success.