Maaterra's Brand Philosophy
Our Core Values
Maaterra's Dedicated People
Board of directors & senior management team with breadth of experience
Founder & CEO
Head of Business Development
AVISHAI MASSIL ASAEL
Head of Global Marketing
LILACH BRIT HALLAWI
Head of Branding
Head of Supply Chain Management
ANTHONY HAYT, PhD
Head of Global Sales Operations
The longing to find smart solutions is a source of inspiration for us as individuals, families, and communities. We call our technological approach to one of life’s most mundane tasks Smart-LaundryTM.
Gilad Gozlan, President & CEO
As a startup, not only are we interested in sustainability, but also we are committed to its development. And no matter how far we go, we honor Mother Earth and our place within.
Dorit Goffri, Head of Business Development
Through our brand, we wish to guide people with a new way of doing laundry, of thinking about hygiene and of experiencing freshness. As if to the manner born, their life will become easier, greener & smarter.
Avishai Massil, Head of Global Marketing
Maaterra's aim is to expand into the global market by partnering with additional distributors and getting the word out about our remarkable products. With joint efforts we can make sure MaaterraTM and its brands will become a phenomenal success.